If you're a family-owned car dealership, there's a good chance
your name is on the door and possibly the back of every car you
sell, which puts your reputation on the line 24 hours a day, 7 days
a week. In these days of mega-dealers, consolidations and conglomerates,
you have a unique opportunity to position your dealerships apart
from and above the competition. One or more members of your family
probably work in the business, and you're undoubtedly involved in
your community. This provides you with a story to tell, and if you
do it well, customers will have a reason to choose your dealership
over the competitors. Given a choice, especially in today's climate,
people want to trade with people not institutions.
So how should you capitalize on this opportunity? There is no better
way to tell your story than through a customer newsletter. An effective
newsletter, mailed to your customers and prospects at least quarterly,
sets you apart from your competitors and drives traffic into your
showroom and onto your service drive. And best of all, the newsletters
we create will pay for themselves 10 to 50 TIMES OVER your investment.
You may be wondering what to put in your newsletter that could
do just that. Don't worry, we have plenty of ideas, but we need
to know a little bit more about you and the story behind your
business. To find out how a customer newsletter can work for you,
click here to contact us
or call (800) 828-7198.