Automotive Direct Mail
 

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Top 10 Reasons

What Every Car Dealer Should Know

Before You Begin Your Budget...

 

  automotive advertising  
   

Dealer Groups have one competitive advantage when it comes to automotive advertising: Economies of scale.

When it comes to printing, the cost per unit at 100,000 is significantly less than the cost per unit at 10,000. And because we understand how to customize direct mail, you can still send targeted mailings to customers and prospects AND obtain volume discounts. We call it "customized" publishing, and nobody does it better than The Newsletter Company. We specialize in multilevel customization, which means we can customize first by dealership and second by individual customer or prospect. To find out more about creating your dealer group newsletter, email us or call (800) 828-7198.

 

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Case Study: DriveTime:

"I'd rather keep a customer than try to acquire a new one. DriveTime's quarterly message to my customers makes it hard to forget us — the dealership that's caring for their car. And with the coupons on the back cover, our customers aren't going anywhere else for service."
John Keith,
Parts & Service Director

"The #1 goal of any dealership should be customer retention. It just costs a lot less to keep a customer than to acquire a new one."
Jimmy Bankston,
President

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