Looking to offer your car dealerships something worthwhile to spend their co-op dollars on? Sending customers a newsletter is a great way for auto manufacturers to partner with their dealers to create a cobranded automotive marketing tool that's a triple win for the manufacturer, the dealer and the customer receiving the newsletter. Our specialty is creating automotive marketing newsletters that combine the manufacturer's products and message AND provide the individual dealerships with space to promote their business. Take a look at a couple of the programs in place, Cadillac Innovation , Chevy Revolution and Saab Discoveries.
These customized newsletter programs are win-win-win for:
the manufacturer, who gets product information in the hands of customers and prospects quarterly;
the dealer, who gets a professionally produced, co-op approved 4-color newsletter for pennies instead of dollars per copy;
the customer, who receives valuable information about the products and at each dealer's discretion, incentives to bring his car back to the dealership for service.
And best of all, The Newsletter Company does all of the work, freeing up both the manufacturer and the dealer to do what they do best. We work within your graphic standards and coop guidelines to create a newsletter that is a seamless part of your brand. And we work with each individual dealer to craft stories and coupons for their custom portion of the newsletter to drive traffic into their showroom and onto their service drive.
There simply isn't another company that provides this quality product and service. To find out how to launch a coop approved customer newsletter paid for by your dealers, click here to contact us or call (800) 828-7198.