A Customer Newsletter is One Of The Best Automotive Promotions A Car Dealership Can Do.

Check out the TOP 10 Reasons Car Dealerships include a newsletter as part of their overall automotive promotions:

1. Newsletters reinforce loyalty.
   Dealerships have a unique opportunity to build customer relationships that last a lifetime. Satisfied customers service their cars with dealers they know and trust, and are loyal to that dealer when they purchase their next car.
   
   
2. Newsletters sell cars.
   A newsletter offers you a unique opportunity to let your customers know about the newest makes and models your dealership offers, all in the comfort of their home. Newsletters are seen as informative and have a higher "trust" rating than advertising.
   
   
3. Newsletters generate high ROI (Return on Investment).
   Dealerships that send custom newsletters generate astronomical ROI figures that range from 10 to 50 TIMES THEIR INVESTMENT from service coupons alone.
   
   
4. Newsletters are prospecting tools.
   We'll compile a mailing list to directly target your prospects. We can also access names and addresses of owners driving competing makes and models. Many of the auto dealers who've sent our custom newsletters have prospected successfully for many years.
   
   
5. Newsletters separate you from the competition.
   When your customers receive your newsletter, they'll instantly recognize your dealership as a cut above the rest. That's because most dealers don't include a customer newsletter in their marketing budget, believing there simply aren't the resources to produce a high-quality customer newsletter. With the help of The Newsletter Company, your customers will receive a newsletter the competition can only dream of.
   
   
6. Newsletters establish regular communication.
   You and your customers both benefit from regular communication. Your newsletter tells your customers what's new with the brands you sell and your latest dealership news. Use the newsletter to offer new products and services, note changes in hours or staff, or invite customers to a clinic or special event.
   
   
7. A well-produced newsletter establishes a bond with customers.
   What other auto advertising medium gives your dealership the opportunity to promote your products and services and provide a forum to communicate one-to-one with customers? A newsletter is seen as informative communication — not an advertisement that gets tuned out.
   
   
8. Newsletters are flexible.
   Your newsletter offers you the opportunity to spotlight key employees, and even highlight new services to keep your customers coming back. Use it to generate immediate revenue by offering attention-getting coupons. You choose what to feature. And don't hesitate to ask for guidance. After 22 years of creating successful automotive newsletters, we can give you plenty of creative ideas.
   
   
9. Newsletters are the best value for your marketing and advertising dollars.
   Newsletters focus on customer retention, and every dealer knows it's easier and less expensive to keep a customer than acquire a customer.
   
   
10. Newsletters provide maximum benefits for minimal costs.
    Newsletters are referred to as a dealership's "workhorse." Review the list, because you can't get benefits like these from any other form of auto advertising, including your service reminder program. Get your dealership's newsletter going and leave your competition in the dust!