Just about every car dealer remembers the Shelby Act (2000) which made it illegal for states to make public their auto registration files for marketing purposes. It just about wiped out the direct mail category from dealer's ad budgets.
But times have changed, and workarounds have been found. We now have access to a mailing list of 118 million registered vehicles by make, model, year as well as information about the owners. Prospecting for customers through direct mail is now a viable option, and it's working.
AUTO DATABASE HIGHLIGHTS:
· UNIVERSE: 117,000,000+ car owner records nationwide (approximately 265,000 added monthly)
· Compiled from DPPA compliant sources as amended by the Shelby Act.
· Updates vary by source but are weekly to every thirty days.
· Target by year, make, model, odometer, purchase date
Demographic Information available in addition to year, make, model:
Odometer/Mileage • General Demographics • Homeowners • Presence of Child • Religion • Marital Status • Credit Card Holder • Age • Gender/Sex • Geographical • Income Range • Length of Residence • Net Worth • Number of Children • Parents of Students
We can run a count in your trade area and have a direct mail piece in the mail in 10 days or less. Email firstname.lastname@example.org for details and pricing.